We believe a diversified approach that considers various forms of risk increases the likelihood of meeting financial goals. We consider many forms of risk including market risk, inflation, longevity, liquidity, government policies and life-events. The most important means to reduce risk and achieve diversification is to establish a proper asset allocation and rebalance periodically.

There is a lot in investing that is not in one’s control, but one thing that one can control for is the cost of one’s investments. While the least expensive investments are not necessarily the best, expensive investments are rarely worth the added fees. We look to create broadly diversified portfolios using investments that offer below average fees.

Investing is a key part of reaching one’s goals in life, but it takes time and patience. Getting in and out of investments over short periods of time can increase the chance of not reaching one’s goals and can lead to unintended or high levels of risk. We believe in taking a diversified, low-cost, broad investment approach that is tailored to each person’s situation and needs.

While we do not believe in market timing, we do believe that tilting portfolios to buy investments that are trading for less than similar investments is a sound investment approach. When areas of the investment market are trading above historical ranges, we will look to reduce exposure to that area and instead invest in areas that are trading at cheaper valuations.

Investments should be selected not just for their potential return, but also for their tax efficiency. Certain investments are best held in tax-deferred accounts, while others are best suited for taxable accounts. Investors should take advantage of tax-loss harvesting when possible and other investment related tax benefits, such as donating appreciated stock when making charitable contributions.

Research is integral to our investment process. We employ time-tested, long-term investment principles supported by research, yet also, when appropriate, incorporate new advances in financial and general knowledge to improve the lives of our clients.